Storytelling

An entrepreneur passionate about design and communication meets a friend who specializes in technical underwear. They complain about not finding technical and comfortable underwear on the market. They decide to design it together and create a line of men's underwear that matches

to their expectations. This line adapts perfectly to both active and sporting life. They perfectly support the private parts thanks to a patented support system.

The perfect boxer shorts were born, the idea is so great that they made it a premium, modern and designer brand.