Loïc Henry, an entrepreneur with a passion for design and high technology, has been developing a communication and design agency for the past twenty years. But his life is filled with another great passion: sports.

After years of high-profile rugby and a passion for surfing since childhood, he now does board sports and goes surfing with his family in the best spots as soon as he finds a moment.

Highly specialised and demanding about his equipment and gear, he always used to move about uncomfortably. One day he talked about it with a friend, a specialist in technical underwear, and together they decided to design an ultra-comfortable men's underwear range. Like a second skin, the underwear is designed for doing sports and leading an active life while supporting your intimate parts perfectly. This is due to a revolutionary support system.

The perfect boxer shorts came about. The idea was so brilliant that Loïc Henry decided to create a true premium brand that was modern and stylish.

story-img-LH_1.jpg

Beautiful, unique and stylish, LH boxer shorts flatter your silhouette.
Remain supported and perfectly comfortable while you move.

They were created using extremely light and breathable materials for a second skin effect.

THE PERFECT BOXER SHORTS
Underwear for men

EVERY-D
Your basics,
plain and coloured

EVERY-D

95% modal / cotton / viscose
5% elastane


Boxer EVERY-D

GRAPHIC
Your essentials,
stylish and trendy

GRAPHIC

95% modal or viscose
5% elastane


Boxer GRAPHIC

IDENTITY
Your originals:
fun and stylish prints

IDENTITY

90% polyester
10% elastane


Boxer IDENTITY

PERFORMANCE
For playing
sports

PERFORMANCE

90% polyamide
10% elastane
Honeycomb ergonomic mesh

Boxer PERFORMANCE