HIGHTECH UNDERWEAR FOR MEN
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Story telling
Loïc Henry, an entrepreneur passionate about design and high-tech, has been developing a communication and design agency for the past twenty years. But his life is filled with another great passion: sport!
After years of high-level rugby and a passion for surfing since childhood, he now practices winter sports, and as soon as he has a little time, he goes out to have fun with the family at the best spots.
Very sharp and demanding upon his materials and equipment, his movements were always hampered by his underwear. One day, he talked to a friend, a technical underwear specialist, and they decided to design a line of underwear for men together, "hyper comfort", designed for playing sports and leading an active life, without hindrance, while perfectly supporting the private parts.
A creative mind, an expert...
... the brand is born, the idea is so great that Loïc Henry decides to build a real premium, modern and designer brand.
Try them,
just one day and you will not want to wear anything but LH boxers. Because not only are they beautiful, unique and designer ... But they flatter the silhouette so well, and protect even better...
...HIGH-TECH UNDERWEAR
FOR MEN
Wear it, adopt it !
Design and Creation
With his team of designers, he conceived high-tech boxer shorts with a sculptural cut and exclusive design, to make a very graphic and personal second skin.
For several months, they researched the best materials and studied to patent an unprecedented innovation in men's underwear, the HOLD UP BALLS™ system.
More information
Attentive to detail and the quality of the materials, he wanted every man to be able to wear the best underwear in the world every day, according to his mood and circumstances. He created an ultramodern collection based on 4 different product ranges.
PERFORMANCE
For doing sport
90% - polyamide
10% - elastane