Loïc Henry, an entrepreneur with a passion for design and high technology, has been developing a communication and design agency for the past twenty years. But his life is filled with another great passion: sports.

After years of high-profile rugby and a passion for surfing since childhood, he now does board sports and goes surfing with his family in the best spots as soon as he finds a moment.

Highly specialised and demanding about his equipment and gear, he always used to move about uncomfortably. One day he talked about it with a friend, a specialist in technical underwear, and together they decided to design an ultra-comfortable men's underwear range. Like a second skin, the underwear is designed for doing sports and leading an active life while supporting your intimate parts perfectly. This is due to a revolutionary support system.